Get rich on landscaping: how to open a business for the production and installation of phytowalls

Phytodesign is called the business of the future. The business idea came to us from abroad and is new in Russia. This is a great chance to start a promising green business that brings a high income to the owner.

Over the past few years, eco-direction has been actively gaining popularity in various areas of life. The market is happy to accept products that are accompanied by an attractive definition of “green”. That is why the new idea of ​​creating phytowalls not only took root in the business environment, but also received a response around the world, having won its consumer.

It all started with the French botanist Patrick Blanc, who created vertical gardens on the boring walls of Parisian buildings. The idea of ​​urban gardening was quickly picked up and successfully developed by entrepreneurs. The wave of popularity of vertical gardening has passed through Western Europe, Asia, America, and finally reached Russia. Today, phytowalls are know-how in the domestic market, which is rapidly gaining popularity. Several companies producing and installing phytowalls already operate in Moscow and St. Petersburg. But in many large cities there are still no such companies. And this is a great chance to become the first in your city to implement a promising business idea.

Phytodesign on the outer walls of buildings and indoors is rightfully called the business of the future. After all, this is a kind of revolution in the modern design of urban buildings, which can return nature to the urban space. Therefore, the organization for the creation, installation and maintenance of phytowalls is a promising business. What makes this idea particularly attractive is the low level of competition in the Russian market.

When deciding to start a business, it is worth considering all its advantages and disadvantages. Table 1 shows that a niche has many advantages for which it is worth investing in a business.

This type of entrepreneurship is more suitable for people who are fond of plants and design – botanists, landscape designers, decorators. In business, knowledge about which plants will take root best, how to select them and how to care for them will come in handy. However, the most important thing is still the competent management of the organization, because the rest of the professionals will be able to help you.

Table 1. Advantages and disadvantages of business on phytowalls

-modern popular product;relatively free niche;the opportunity to start a business with investments up to 100 thousand rubles;high markup;year-round business;permits are not required;no office requiredsimple technologyspecial knowledge is required;Equipment for the production of

Organizing a business on phytowalls is quite realistic. Finding clients is always a difficult task, but in this case, the fashion for everything eco-friendly will help you: today, people who are tired of the city are striving for nature. To open a phytodesign business and succeed, you need to carefully plan all your actions.

What are phytowalls and how to make money on them

City life forces us to spend almost all the time in the office or high-rise apartments. We miss nature, greenery and fresh air. That is why phytowalls have gained popularity around the world, including in Russia. In addition, phytowalls are a concise interior solution, which increases the number of fans of phytodesign.

What is a phytowall? This is a construction made of metal or plastic profiles, in which narrow boxes with live indoor plants are mounted. The design is equipped with an irrigation system and a special tank with a timer for irrigation. Fitostena is not only a stylish solution for the interior. It, like indoor plants, makes the air cleaner and has a positive effect on the psychological state of those who are in the room with phytodesign. The technology of creating phytowalls allows you to design a wall of any shape and give the surface itself a different purpose. For example, phytodesign can become a covering for the main walls, both indoors and on the facade of a building; you can make partitions between rooms or create living pictures on a phytowall.

The variability of the use of phytodesign makes a wide range of potential buyers. Who can become your client?

The main customers of phytowalls:

  • Shopping centers that are interested in increasing the turnover of trade. Research in the US has shown that consumers are willing to spend 12% more in shopping malls that feature organic natural design, such as phytowalls.
  • Large companies seeking to decorate their office and increase the productivity of employees. In addition, phytodesign in the office adds status to the company and supports the theme of environmental responsibility, which is now puzzled by many.
  • Catering, retail stores, public places, clubs . Phytowalls are used in the interior design of cafes and restaurants, shops, beauty salons, as well as phytobars in sports clubs and clinics.
  • City authorities . Orders can come from the city administration for the improvement of public premises and urban space. It is important to note that in addition to the aesthetic effect, phytowalls can perform a camouflage and protective function: they hide cracks on the facade, and also protect walls from temperature changes.
  • Private clients wishing to decorate the interior of their home.

Most orders come from legal entities, which increases the reliability and profitability of the business. It will also be beneficial to cooperate with construction teams and interior designers, which can bring you additional customers.

What are the elements and types of phytodesign? Phytowalls are made from living, artificial and stabilized plants. These are different directions on which production technology, a set of services and their cost depend. Therefore, it is recommended to decide in advance on the direction of the phytobusiness. Also, at the initial stage, you should designate a list of services that your organization will provide. This may be the production of structures for phytowalls; installation and installation of phytowalls; maintenance of installed phytowalls. Ideally, an organization should provide a full range of services that will be convenient for the client, and profitable for the entrepreneur.

Consider in order all three types of work related to phytowalls

  1. Production of phytowall structures.This is the most difficult part of the business, since it requires equipment and special knowledge about production technologies to organize it. First of all, you should understand the technology of creating a phytowall in order to understand what tools and materials will be required for this. It will not be a problem to assemble a phytowall at home – you can find detailed guides on the Internet to figure out how everything works and how much materials are needed. Another way to understand the technology of creating a phytowall is to disassemble the finished wall from the manufacturing company. Such experience will allow you to quickly master the basics of technology and in the future independently develop some design elements. As an additional service, we can offer the production of phytopanels and phytopictures – unified portable structures, in which plants grow hydroponically, i.e. in an artificial environment, without soil.
  2. Installation and installation of phytowalls. This is a simpler type of business, since it involves the installation of phytowalls from ready-made components that are purchased from the manufacturer. Your task in this case is to find customers, deliver components to the customer’s address and install a phytowall. Installation of the structure includes filling the boxes with soil, planting plants and connecting an automatic irrigation system. For such activities, you will need a team of employees who need to be trained in all the intricacies of assembling a phytowall. You can cooperate with phytowall manufacturing companies by concluding an agreement with them for the purchase and sale of their products at prices below retail.
  3. Maintenance of installed phytowalls. This type of activity includes periodic inspection of the phytowall structure installed at the client, checking its fastenings and minor repairs. The service includes:
  •  condition control;
  •  feeding plants with a nutrient solution;
  •  spraying plants;
  •  sanitization of the crown of plants (removal of dry, damaged leaves and branches);
  •  treatment if necessary;
  •   replacement of plants if necessary;
  •   measures for the prevention and control of pests and plant diseases;
  •  plant treatment: removal of dust from plant leaves, varnishing of leaves.

In this case, it would be reasonable to conclude an agreement with a company that installs and installs phytowalls so that their specialists recommend your service company. Investments are minimal – the purchase of plants and fertilizers, as well as the wages of specialists who service phytowalls. But it is worth noting that a decent profit will appear only if you have several regular customers for monthly maintenance. This type of activity is more suitable for large cities, where manufacturers and installers of phytowalls already work.

The simplest scheme for running a phytobusiness involves searching for suppliers of frames for phytowalls and suppliers of plants in order to assemble structures according to existing elements.

The most profitable option for this business is a set of services: the production of phytowalls, their installation at customers’ premises, and plant care. But at the start, it is recommended to limit yourself to the services of installing phytowalls and caring for them. Finding a manufacturer of phytowalls is not a problem now. After receiving detailed instructions from the manufacturer for installing phytowalls and recommendations for choosing specific plants, you can start looking for customers.

What is the technology of production and installation of phytowalls

Despite the fact that the phytowall looks like a bulky and complex structure, its assembly is quite simple if you understand it. The basis of the phytowall is a metal, wooden or plastic frame, which is installed at a distance of 5-8 cm from the wall. This frame holds the boxes with soil and irrigation system located next to each other. Plants of different types are planted in the ground, which the client can choose himself. To facilitate the choice of phytocomposition, we can offer several ready-made solutions that meet different customer requirements.

In this business, there are many nuances associated with growing plants and the installation technology of the entire module. Firstly, when choosing plants, various parameters should be taken into account: light, room temperature, etc. Secondly, you need to resolve the issue of purchasing indoor plants: you can find reliable suppliers or grow plants yourself. The installation of the structure itself is not a difficult event. The main task is to correctly build the frame of the phytowall. Since water will be automatically supplied to the structure, it is necessary to protect the wall from moisture getting on it. For this, a PVC frame is suitable. The moisture-resistant frame is directly connected to the liquid tank, which is supplied by the aquarium pump. For high-quality watering of all plants, it is necessary to correctly calculate the supply of water pressure in the system.

Money question: how much you need to invest and how much you can earn on phytowalls

One of the advantages of the phytowall business was the minimum investment. Let’s calculate how much money it will take to start a business:

  1. Business registration – 10,000 rubles.
  2. Initial materials – 20,000 rubles.  
  3. Advertising and personal website – 100,000 rubles,
  4. Salary for employees (1 landscape designer, 1 manager, 1 installer) – 100,000 rubles per month. But you can save on this type of expenses at the start by assigning several functions to 1 employee.

Thus, at the start you will need about 230,000 rubles. Now let’s calculate the costs for the production of phytowalls. For 1 sq. m. you will need:

  • water collection tray – 300 rubles;
  • aquarium pump and hoses – 400 rubles;
  • PVC sheet – 600 rubles;
  • indoor plants with soil – 1500 rubles.

Based on the calculations, the approximate cost of 1 sq.m., taking into account the work of the master, will be 3500 rubles. Now let’s figure out how much 1 sq.m. finished phytowall. Its price will depend on the size, types of plants, the complexity of the composition and other factors. Usually the price is 1 sq.m. phytowalls are calculated from which plants are used, and can vary from 6 to 15 thousand rubles. At the same time, the company can earn on additional sales in the form of customer service at the rate of 10% of the order value. The average cost of 1 order is 30 thousand rubles. Thus, in the first months of work, the profit will be about 50 thousand rubles. Monthly income depends on the number and scale of orders. According to the experience of existing companies, in this business you can earn 500 thousand rubles “clean” every month.  

How to promote phytowalls in the market

When organizing this business, it is very important to correctly offer a service. After all, phytowalls are a relatively new product that many have not heard of. The customer must consciously come to the thought and decision about the need to install a phytowall. To do this, the advertising campaign should convey information about the benefits of phytowalls. Table 2 presents the key points – generalized, for all types of premises, and for office premises.

Table 2. Advantages of installing phytowalls

GeneralizedPlants are the best indoor filter. The more plants, the more air!No matter how strange it may sound, but the phytowall creates additional sound insulation from extraneous sounds behind the wallPlants require constant care, and this is a serious problem for many. Phytowalls are equipped with an automatic watering system, which makes the structure almost autonomous and simplifies the process of caring for plants.Phytodesign not only decorates the interior, but can also hide the imperfections of the walls: bumps, flaws in the interior, etc.Space zoning – a wall of living plants will perfectly replace screens and partitions
For officePhytowall:Reduces the level of sick leave by an average of 3 timesSignificantly improves performance levelsPurifies the air of toxic substancesReduces air conditioning costs by an average of 15%Increases employee loyalty and satisfactionCreates a favorable impression for visitors, increases the loyalty of customers and partners

Where can you post this information to be heard and attract customers? Firstly, on their own website, where general information, examples of work in the photo, price list, contacts and a window for quick ordering will be presented. Various promotion tools will help here: banners, contextual advertising, Yandex Direct, etc. If you don’t want to spend money on a website, you can use a budget alternative – social networks. Creating a group in which it will be possible to exhibit examples of work and communicate with potential clients will allow you to get the maximum effect at minimal cost.

Participation in specialized exhibitions will also be effective, which will provide an opportunity to establish cooperation with companies that could become intermediaries for your products (design studios, architectural bureaus, etc.), as well as directly reach the end user.

Another promotion option is to install a free phytowall in the shopping center, which in itself will be an advertisement for your business. Do not forget about printed materials – they are still an active promotion tool. Create attractive brochures with a quotation or mini-catalogue. Distribute the material: by e-mail for corporate clients, in mailboxes to residents of apartment buildings, in design studios, flower shops, etc.

You can also use outdoor advertising: banners, signs, advertising on bulletin boards, etc. The main thing is to correctly convey information to the consumer and explain how it is beneficial to purchase a phytowall.

What are the difficulties in starting a business on phytowalls

It should be borne in mind that the business on phytowalls is quite specific and involves some difficulties.

  • Risk of low demand. Phytowalls are a relatively new type of service on the Russian market, so there is a risk of low demand. The difficulty lies in conveying to the client all the advantages of phytowalls and providing enough information for him to make a purchase decision. This can be achieved through an active and thoughtful advertising campaign.
  • Error in choosing the project location. Still, vertical gardening is more suitable for large cities, where there are serious companies interested in your services, and people who want to bring eco-motives into their living or working space. You can avoid this risk at the stage of business planning.
  • Difficulties with the specifics of technology. In order to run this business, you need to have certain knowledge and skills. Another problem arises from this – the selection of personnel. Today it is not so easy to find professional decorators or landscape designers willing to work on your modest terms. The way out of this situation can be the search for young specialists who do not have professional experience.
  • Fourth, due to the specificity of the service, there is a risk of insufficient demand. This risk is one of the most probable and may arise both due to the low solvency of demand, and due to the unpopularity of the service itself. It is possible to reduce the risk with an active advertising policy, including various promotions and discounts, flexible pricing and favorable terms of cooperation.

If you are afraid to take risks and are not sure how the business will take root in your city, test the business. To do this, it is enough to purchase ready-made phytowalls from the manufacturer for subsequent sale and maintenance. This will not entail significant expenses, nor will it bring a lot of income. However, it will allow to assess the market potential, demand for phytowalls in the region and business prospects. If everything goes well, then you can safely get down to business.

Checklist for starting a business on the creation and installation of phytowalls

Let’s summarize all of the above. As we found out, a business on phytowalls is possible in several main options:

  1. Production of phytowall structures
  2. Installation and installation of phytowalls
  3. Maintenance of installed phytowalls
  4. The totality of all services (production, installation and maintenance).

The clients of companies involved in the production, installation and maintenance of phytowalls are mainly corporate clients, which makes the business more reliable and financially attractive.

Key figures:

  • The minimum amount to start is 230 thousand rubles.
  • The cost of one order: 30 thousand rubles.
  • Profit: 500 thousand rubles.

A brief guide to starting a business on phytowalls suggests that to start your own business you need:

  1. Master the technology of production / installation / maintenance of phytowalls;
  2. Find suppliers of materials (frames, irrigation systems, plants);
  3. Launch an advertising campaign to attract customers;
  4. Find first orders . This may involve offering lower prices or an active promotional policy. The main difficulties of business are related to the novelty of services, which requires the entrepreneur to “test the market” and take an active position in promotion issues.

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